The Once-ler, a ruined industrialist, tells the tale of his rise to wealth and subsequent fall, as he disregarded the warnings of a wise old forest creature called the Lorax about the environmental destruction caused by his greed.
the vibe
The Lorax Vibe
What it feels like
measuredbittersweetmoderateapproachablelight-touchpersonalheartfeltcontemplativewhimsical
What it's about
pacing
tone
texture